Valentine’s Day isn’t the only reason to reach out to your subscribers in February. This month is packed with quirky, professional, and heartwarming holidays that can become the perfect fuel for your sales and engagement. Use this guide to plan…
We’ve all been there: a favorite brand sends too many promotional emails. You’re hesitant to unsubscribe because you don’t want to miss important updates, but the sheer volume of messages is becoming overwhelming. To prevent your customers from feeling this…
Constant multitasking and an “always-on” work culture create a background tension that quietly drains your health and productivity. How do you recharge and maintain a sense of joy when your to-do list feels endless? The answer lies in hygge—the Danish…
Competition is constantly increasing in the online education (EdTech) sector, and today, simply offering a high-quality course is not enough. It is crucial to be able to attract new students, retain current ones, and build trust-based relationships with them. Email…
Proper domain warmup is crucial before sending out any email campaign. If you haven’t sent emails for a long time or are planning your very first send, your messages might end up in the spam folder. A sudden increase in…
To ensure your email campaigns are on target, you need to know your audience and offer subscribers exactly what they need. Email surveys are the best tool to achieve this goal. Email surveys are a simple, objective, and effective tool…
November is full of holidays and events. That means there will be a lot of reasons to create interesting and relevant email campaigns for your subscribers. This post will be useful for planning email marketing strategy of any businesses, especially…
Black Friday is the ultimate day for sales and profit across all retail sectors. While it once meant long lines and in-store rushes, today the biggest battles are fought online, with purchases just a few clicks away. Every company strives…
This blog post explores cases where famous brands made mistakes in their email marketing campaigns, but managed to turn the difficult situation around. Based on real case studies from Amazon, Adidas, Pinterest, The New York Times, and others, we have…
In this blog post, we’ll explore why the product access or welcome email is not merely a technical formality, but your most undervalued marketing asset. Your customer has just made a purchase. They have bought into your product, navigated the…