A segment is a group of customers that share common characteristics with the same response to marketing campaigns.Segmentation is the selection of groups of recipients from a common customer base. Visually, segmentation can be represented as follows: When a user…
In order for emails from your company to get into the inbox, you should: Do not use addresses on public domains such as gmail.com, hotmail.com and so on as a sender. Emails sent from such addresses will be classified as…
Campaign personalization is a way to send an email newsletter with unique email content for each recipient of the newsletter. Personalization allows you to display data (parameters) preloaded along with the recipient database in the email layout. Let’s consider an…