May brings us some pretty ideas to inspire you to create unique and useful email campaigns to remind your audience about your company and keep their interest heated.
For example, did you know about Tourism Day, or World Baking Day? Read on to find out what other May infopods are out there.
In this post, you’ll also discover a collection of content ideas, examples from famous brands, and practical suggestions for email campaigns across various businesses.
Table of Contents
📆 May 1st
May Day
It is a day of unity, togetherness, and rebirth.
Email campaign ideas
For a food delivery service
Suggest festive spring menus or picnic-style meal combos for customers to enjoy outdoors with friends and family.
Online stores can highlight seasonal products like picnic supplies, gardening tools, outdoor decor, and gifts to brighten up the season.
Online learning
Offer to your subscribers relevant courses, like gardening, floral design, seasonal recipes, or wellness, perfect courses for encouraging personal growth and renewal this spring.
Couple Appreciation Day
It’s the perfect day to show your partner how much they mean to you, whether you’re a new couple or have been together for years. Encouraging your customers to create meaningful and memorable moments.
Email campaign ideas
For a food delivery: consider promoting special meal bundles for romantic dinners at home.
Online stores can offer gift ideas, personalized items, or couple-themed discounts — great for thoughtful surprises.
Online learning platforms
Highlight relationship-focused courses like communication, cooking classes for couples, or shared hobbies to enjoy together.
Travel agencies can inspire romantic getaways or unique experiences for couples to reconnect and relax.
Executive Coaching Day
Global Love Day
New Home Owners Day
World Password Day
This day takes place on the first Thursday in May — May 1 in 2025.
📆 May 2nd
Baby Day
International Harry Potter Day
There are plenty of ways to use International Harry Potter Day in your marketing campaigns without blowing your budget.
Email campaign ideas
For Food and drinks business:
What about using character names from the books or movies on your menu? You could have a “Dumbledore Burger” or an “Elixir of Life” cocktail. This approach not only captures customer attention but also enhances the dining experience. Temporarily rename familiar dishes and drinks and make a newsletter with a themed offer.
Clothes: use the house colors from Hogwarts in your clothing collections. E.g., red and gold for Gryffindor, blue and bronze for Ravenclaw, and so on.
Education: try to organize fun Harry Potter-themed lessons to engage your students.
Space Day
Space Day takes place on the first Friday in May, which is May 2 in 2025.
📆 May 3rd
Paranormal Day
Sun Day
Free Comic Book Day
Free Comic Book Day is usually held on the First Saturday in May every year.
Fitness Day
Fitness Day is celebrated on the first Saturday of May — on May 3 this year.
📆 May 4th
Star Wars Day
Greenery Day
Relationship Renewal Day
World Give Day
World Laughter Day
World Laughter Day is celebrated every year on the first Sunday of May, and this year it is celebrated on May 4.
📆 May 5th
Europe Day
Europe Day highlights Europe’s shared heritage and encourages reflection on its future challenges. The day fosters closer connections among European citizens, strengthening their ties and overcoming distances.
📆 May 6th
Tourist Appreciation Day
📆 May 7th
Tourism Day
📆 May 8th
Reward Yourself Day
📆 May 10th
Mother Ocean Day
Clean Your Room Day
Trust Your Intuition Day
📆 May 11th
Eat What You Want Day
Mother’s Day (the second Sunday in May)
📆 May 15th
Bring Flowers to Someone Day
International Day of Families
📆 May 16th
Pizza Party Day
This holiday was created for food and fun on the third Friday in May.
📆 May 17th
Culture Freedom Day
Culture Freedom Day takes place annually on the third Saturday of May, falling on May 17 this 2025 year. This day highlights the benefits of free culture and supports artists promoting accessible cultural content.
World Telecommunication and Information Society Day
📆 May 18th
World Baking Day
World Baking Day is coming up on May 18 this 2025 year — it’s the perfect reason to get inspired in the kitchen. Whether your subscribers are experienced bakers or just starting out, encourage them to celebrate the holiday by creating delicious treats to share with family and friends.
If you own a café, consider offering special baked goodies or discounts to attract customers in. Shops selling baking supplies can promote special ingredient bundles or beginner-friendly baking sets. It’s a tasty opportunity to encourage your customers to whip up something fresh and homemade
📆 May 20th
Flower Day
📆 May 21st
International Tea Day
Memo Day
Talk Like Yoda Day
World Meditation Day
📆 May 22nd
Sherlock Holmes Day
📆 May 25th
Geek Pride Day
📆 May 26th
World Dracula Day
📆 May 27th
Nothing To Fear Day
Nothing To Fear Day is a great reason to send a campaign to your subscribers with an offer to try something new or something they’ve always wanted to do but put off until later. For example, learning Spanish, skydiving, or learning to drive a car.
Email campaigns ideas
For the food delivery industry
Send newsletters to your customers and suggest to them not to be afraid to try something new from your menu and offer a discount.
For a clothing store
Prepare an email with a special offer. Tell your subscribers not to be afraid to drastically change the style of their closet and offer a good discount to reduce their level of fear.
For Online Learning
In honor of Nothing To Fear Day, give your customers free access to any training course for a specific amount of time. Write about this promotion in an email newsletter in which you ask them not to be afraid to try a training course that they have long wanted but have been putting off until later.
Using unusual holidays as an informational occasion, you can make your email newsletter original and more interesting for your customers.
📆 May 30th
International Hug Your Cat Day
Fakesgiving
It’s an alternative to Thanksgiving, a random get-together holiday, and a perfect excuse to cherish the company of family and friends.
Creativity Day
European Neighbors’ Day
European Neighbors’ Day is celebrated annually on the last Friday of May. In 2025, it will be observed on May 30th. It’s a great opportunity to send an email campaign to invite your subscribers to reconnect with their neighbors and community members, promoting friendship and togetherness.
If you’re running a food delivery service, encourage customers to order group meals or special neighbor-friendly food sets perfect for sharing with people next door.
Online shops can celebrate too, offering special discounts on home and garden items, board games, or party supplies to help customers host friendly neighborhood gatherings.
📆 May 31st
Smile Day
Web Designer Day
Therefore, in May, we have 48 unique opportunities to launch email campaigns. Take these chances to engage your customers and spur sales this May!