December is a time for celebrations, joy, and heightened shopping activity.
And it’s not just Christmas and New Year. There’s Joy Day, Salesperson Day, HumanLight, and 45 other occasions perfect for sending emails to your customers.
Take advantage of these reasons to create vibrant and memorable email campaigns that will capture customer attention and boost sales.
In this article, you’ll find ideas on how to present your products or services through these unusual holidays, along with examples of engaging email campaigns.
📆 December 4
Extraordinary Work Team Recognition Day
Showcase the team behind your product/service (e.g., chefs, curriculum developers, customer support). Offer a “Team’s Favorite” recommendation or a discount on the item your team uses most.
Santa’s List Day
💡 Suggest to your subscribers to prepare Christmas and New Year gifts in advance. After all, in the hustle and bustle of December, with its reports and deadlines, it’s so easy to forget about even the most important things. Create a themed selection of gifts for those who are still undecided, and offer free delivery to anyone who orders that day.
📆 December 5
Bathtub Party Day
This infopod is a great reason for email marketing campaigns from stores that sell products essential for hosting a “bath party.” These items include personal hygiene products, skincare cosmetics, plush towels and robes, bath trays, candles, and more.
International Volunteer Day
Highlight any charitable causes your business supports or announce a “Give Back” campaign where a percentage of today’s sales is donated. Use this to reinforce ethical values.
Blue Jeans Day
This day is a direct opportunity for clothing retailers. Feature stylish outfits that incorporate denim, promote accessories that pair well with jeans, or offer a discount on all items in the “Denim/Casual” category.
Communicate With Your Kids Day
Promote products or content that facilitate family connection.
Education: Offer courses on child psychology, family communication, or digital detox. E-commerce (Books/Toys): Feature a curated list of books or games designed to encourage parent-child interaction.
Walt Disney Day
Promote products/services linked to fantasy, storytelling, or family entertainment.
E-commerce (Toys/Movies): Offer a “Family Movie Night” bundle with snacks or accessories.
Education: Feature courses on drawing, animation, or creative writing.
📆 December 6
St. Nicholas Day
Offer special deals for those customers who are ready to shop early for holiday gifts. Send a selection of Christmas presents that are available exclusively for pre-order.
Put on Your Own Shoes Day
Promote tools or content that help customers achieve goals independently. Offer a trial period, a free introductory course, or a practical guide on maximizing product usage.
Apparel/Footwear E-commerce: Tie the day to finding the perfect fit and individuality. Offer a guide on choosing the right size/style, or promote accessories (socks, insoles) with the tagline: “Make sure the shoes fit your journey. Find your perfect match today.”
📆 December 7
Joy Day
This holiday is a great opportunity to send out an email marketing campaign featuring special offers on products that will delight your customers.
Letter Writing Day
This is a universal occasion to email your subscribers. Any relevant and useful message for your customers would work well.
📆 December 8
Pretend To Be A Time Traveler Day
Send an email marketing campaign to your subscribers on this day if your business is related to books, movies, history, the sale of antiques, or vintage-style items.
Bookstores can share a selection of time travel books, while online streaming platforms might showcase films and series where the main characters journey into the past or future.
Additionally, time travel can also be experienced by immersing oneself in the right atmosphere, opening up a wide range of options — from video games and real-life escape rooms to visiting cities with architecture of past centuries.
Christmas Jumper Day
Focus on festive, fun fashion. Promote seasonal collections (ugly sweaters, holiday socks, themed pajamas).
HoReCa: Offer a “Cozy Comfort” menu special.
Salesperson Day
Offer subscribers a free, limited-time opportunity for a personalized consultation or a product/gift recommendation session with a customer service expert.
Take it in the Ear Day
Active Listening: Launch a quick, high-response survey asking for feedback on a recent interaction or product. Offer a small bonus or discount for participating.
📆 December 9
Christmas Card Day
This occasion is perfect for postal services, email marketing platforms, printing companies, souvenir manufacturers, and gift shops.
Encourage your customers to send a physical or electronic card to their loved ones, and consider offering discounts on printed materials, gifts, and souvenirs. Remind your subscribers that there are just 22 days left until New Year’s — it’s time to start picking out gifts!
Lost and Found Day
The perfect hook for targeting inactive users or those who abandoned their carts. “We Found Something You Lost: Your discount/product is waiting for you!”
📆 December 11
App Day
This holiday celebrates mobile applications. If you have your own app, take the opportunity to highlight it in your email. If your app typically comes with a fee, consider offering a discount for new users or providing a free trial period in honor of the occasion.
📆 December 12
Festival of Unmentionable Thoughts
Encourage reviews or feedback on your service to gather real insights.
Gingerbread Decorating Day
Focus on Interaction & Customization. This holiday offers a great opportunity to promote DIY products or interactive bundles.
📆 December 13
Cocoa Day
This is the perfect occasion to send out an email marketing campaign to customers of bakeries, candy shops, supermarkets, cafés, and chocolate manufacturers.
Culinary schools can also use this day to share an email featuring a step-by-step recipe for a cocoa-based dessert.
📆 December 14
More Good Today Day
Announce a short-term promotion: “Buy One, Get One” (e.g., buy a course, get a template free) or double the loyalty points today.
📆 December 15
International Tea Day
💡 This infopod is suitable for tea shops, catering establishments, cookware shops, household appliances. Make a selection of goods related to tea: different types of tea, electric kettle and teapots, thermo pots, thermoses, sweets, tea candles and items for serving.
A travel company can make a selection of trips to tea producing countries or countries with original tea drinking traditions. For example, China, India, Sri Lanka, Morocco, Turkey, Egypt.
Regifting Day
Remind subscribers that gift cards are the perfect solution for unwanted presents. Offer a discount on gift card purchases or a referral bonus.
📆 December 18
Twin Day
📆 December 19
Look for an Evergreen Day
Promote products, subscriptions, or courses that provide continuous, year-round value. Focus on the concept of creating evergreen purchases.
📆 December 20
Games Day
Introduce a small game or quiz within the email (e.g., a “Find the Gift” visual puzzle) with a discount code as the reward.
Dot Your I’s Day
Offer a final-week checklist: “Dot Your I’s: The Final 5 things to purchase/learn/organize before the New Year”. Excellent for last-minute sales.
📆 December 21
Look On The Bright Side Day
Share positive testimonials or success stories to boost subscriber morale and confidence in their purchase decisions.
📆 December 23
HumanLight
This day is dedicated to universal human values: compassion, love, hope, and humanity, along with a positive outlook on life. It’s traditional to observe this day by sharing meals with friends and family, lighting candles, and engaging in charitable activities.
Consider sending out a newsletter in honor of the HumanLight if your products or services contribute to making the world a kinder place and improving people’s lives.
Christmas Movie Marathon Day
Promote bundles of products perfect for staying in (self-care items, book bundles, streaming subscriptions).
HoReCa: Offer a “Movie Night” delivery package.
Roots Day
Focus on tradition, family, home, and long-term connection to heritage.
Ideas for email campaigns:
- Home & Family Focus: Promote goods and services centered on family activities, home comfort, entertainment, and leisure. Offer bundles for family game nights, cooking together, or home improvement.
- Travel & Heritage: Feature travel packages to ancestral or culturally significant destinations.
- Personalized/Legacy Gifts: Promote personalized, legacy, or heirloom items (e.g., photo albums, framed prints, high-quality durable goods).
- Universal (Brand Story): Share the origin story or core values of your business, reinforcing the brand’s “roots” and commitment to its original mission.
📆 December 24
Christmas Eve
Final Call for Digital Gifts: Focus on the absolute last chance to purchase instant e-gift cards or easily accessible digital products.
Last-Minute Shopper’s Day
This is a great opportunity to send out an email marketing campaign featuring curated gift selections, categorizing them into various groups: for her, for him, for kids, and more.
Consumer Rights Day
Emphasize your strongest consumer protection policies: easy returns, data security, fast issue resolution, or best price guarantee.
📆 December 25
Christmas
A’Phabet Day or No “L” Day
Email your customers featuring products without the letter ‘L’ in their names. Make sure these products are relevant to each of your subscribers. You can also offer discounts on items from abandoned carts and favorites, as long as their names exclude the letter “L.”
Pumpkin Pie Day
💡 Ideas for email campaigns
Food Tech/HoReCa: Direct promotion opportunity for seasonal desserts (pumpkin pie, festive cakes).
E-commerce (Home Goods): Offer a discount on baking accessories, spices, or fall-themed serving dishes.
📆 December 26
Boxing Day
Remind your subscribers that there are only 5 days left until the New Year. Suggest curated gift collections for those who haven’t yet made up their minds about what to give.
Thank You Note Day
Express your gratitude to your customers for their trust and offer them discounts as a token of appreciation.
📆 December 28
Chocolate Candy Day
Offer a complimentary chocolate candy/dessert with any purchase.
E-commerce: Use a “SWEETTREAT” promo code for a small discount, or include a free branded treat with every order shipped today.
Download Day
This holiday is dedicated to downloadable mobile applications. If you have your own app, take the opportunity to highlight it in your email marketing campaign.
In honor of this celebration, consider offering a discount on your premium app or providing a free trial period for new users.
International Film Day
On this day in 1895, the Lumière brothers showed a film of the train arrival.
💡 Ideas for email campaigns
Travel companies: a selection of tours with excursions to famous film locations.
Bookstores: a selection of books on which famous films are made.
Pizza delivery: a selection of films, where the main characters ordered pizza. Suitable for your target audience, of course.
📆 December 29
Still Need To Do Day
Wish your clients a Happy New Year.
If your product or service can be considered a gift for the New Year, send an email campaign with a festive selection offer for your clients. Those of them, who have not yet decided on a present, can choose gifts for their loved ones.
Tick Tock Day
This holiday was created to remind us that the New Year is just around the corner. With only two days left, it’s time to wrap up all your outstanding tasks. Consider sending your clients an email featuring time management tips or assisting them with gift ideas.
📆 December 30
Resolution Planning Day
Festival of Enormous Changes at the Last Minute
This day is relevant for email marketing campaigns with offers of educational courses, fitness classes, sports activities, and psychology books — anything that can help individuals improve themselves for the better.
📆 December 31
New Year’s Eve
Wish your subscribers a happy holiday season and give them a New Year’s gift, such as account bonuses, free shipping, or a discount.
Make Up Your Mind Day
This is a great opportunity to reach out to subscribers who have been considering a product or service but haven’t made a purchase yet. Highlight the benefits they’ll receive and offer a discount for placing an order on this day.
World Peace Meditation Day
Focus on the mental benefits of your product/service, tying it to peace, calm, and self-care.
Ideas for email campaigns:
- Wellness & Education: Promote courses/services related to stress reduction, yoga, meditation, psychological wellness, or books/content on these themes.
- Travel: Feature travel destinations known for spiritual practices or relaxation retreats.
- Universal: Promote how your product/service simplifies a major pain point, thus reducing holiday stress. Frame the purchase as an investment in well-being.
- E-commerce (Home Goods): Offer discounts on products that create a relaxing environment (candles, diffusers, weighted blankets, comfort accessories).
Unusual holidays open up a world of opportunities for marketers. In December, there are at least 50 different occasions to inspire your subscribers to make purchases and strengthen your connection with them.
Choose the events that are relevant to your business, and use NiceSender to create appealing email marketing campaigns that boost your sales.