September marks the beginning of a new business season. It’s the perfect time to get your email marketing on track. To help you stand out, we’ve compiled a list of 62 unique holidays you can use as creative infopods for your email campaigns.
Positive Thinking Day, International Chocolate Day, Talk Like a Pirate Day, and 59 more reasons to email your subscribers. This is your chance to experiment with offbeat, fun, and engaging topics that go beyond the usual sales promotions.
Choose the right holidays and find a unique way to remind clients about your brand while subtly boosting sales.
September Infopods: Table of contents
- 📆 September 1st
- 📆 September 2nd
- 📆 September 4th
- 📆 September 5th
- 📆 September 6th
- 📆 September 8th
- 📆 September 9th
- 📆 September 10th
- 📆 September 11th
- 📆 September 12th
- 📆 September 13th
- 📆 September 14th
- 📆 September 15th
- 📆 September 16th
- 📆 September 18th
- 📆 September 19th
- 📆 September 20th
- 📆 September 21st
-  September 22
- 📆 September 23rd
- 📆 September 24th
- 📆 September 25th
- 📆 September 26th
- 📆 September 27th
- 📆 September 28th
- 📆 September 29th
- 📆 September 30th
📆 September 1st
Ginger Cat Appreciation Day
World Letter Writing Day
📆 September 2nd
Live Fearless Day
It’s a great opportunity to inspire your audience to pursue their dreams.
📆 September 4th
Eat an Extra Dessert Day
📆 September 5th
Cheese Pizza Day
An obvious choice for pizzerias and food delivery services to offer special deals.
International Day of Charity
A meaningful occasion to talk about your company’s social responsibility initiatives or launch a charity-themed promotion.
📆 September 6th
Read a Book Day
Perfect for booksellers, online libraries, or even brands that promote self-development. Send a curated list of top reads or offer a discount on bestsellers.
Fight Procrastination Day
A great time to offer a limited-time discount or a bonus to encourage immediate action.
World Beard Day
This holiday is a fantastic infopod for barbershops and hairdressers, as well as for manufacturers and retailers of men’s grooming products.
Note: This is a floating holiday. It is celebrated on the first Saturday of September.
📆 September 8th
International Literacy Day
Ideal for brands in the education sector, book stores, or platforms offering online courses.
Star Trek Day
A fun infopod for pop culture and entertainment brands, or for a quirky, out-of-this-world promotion.
📆 September 9th
German Language Day
A niche holiday for language schools or brands targeting German-speaking audiences.
Wonderful Weirdos Day
A unique opportunity to celebrate the individuality of your customers. Offer a discount on your most “unusual” products or showcase quirky items.
📆 September 10th
Grandparent’s Day
A touching occasion to promote gifts for grandparents, whether it’s flowers, home goods, or family-related products.
Swap Ideas Day
Use this holiday to ask your subscribers for feedback or suggestions for new products, services, or blog topics.
📆 September 11th
Boss Employee Exchange Day
A great chance for corporate training services or HR-focused businesses to offer special deals on team-building activities or courses.
📆 September 12th
Gym Day
Perfect for fitness centers, athletic apparel brands, and healthy food services.
Video Games Day
A prime infopod for gaming stores, hardware retailers, or even for companies to offer a fun, game-themed deal.
Day of Encouragement
Encourage your subscribers to achieve their goals by offering a special discount on products that can help them get there.
📆 September 13th
Positive Thinking Day
Send an email campaign emphasizing the importance of a positive mindset and offer a special promotion to uplift your subscribers.
Ideas for food delivery services:
Offer a bonus portion of “positive energy snacks” or a free surprise for customers who include a positive quote in their order.
Order any dish from us and receive a bonus portion of positive energy snacks as a gift!
Place a delivery order and write your favorite positive quote in the comments. If your quote becomes our team's favorite, we'll add a small surprise (a card/chocolate) to your order.
Ideas for online clothing stores:
Offer a “positivity accessory” as a bonus or an additional discount for sharing a photo with a specific hashtag.
Make a purchase from our online store and receive a stylish positivity accessory as a bonus!
Share a photo on social media wearing an item from our store, using # PositivityFashion. Those who do so will receive an additional 10% discount on their next purchase!
Ideas for online education:
Provide access to a free bonus module for new sign-ups.
Register for our online course and get access to a free bonus module.
Ideas for sports and fitness centers:
Offer a free session with a trainer on this day.
Sign up for a workout at our fitness center on the Day of Positive Thinking and receive a free session with a trainer.
International Chocolate Day
A delicious reason for food and confectionery brands to send a tempting offer or to tell interesting facts about chocolate.
Defy Superstition Day
Programmers Day
A holiday for tech companies to celebrate their team or offer special deals on software and IT-related products.
Supernatural Day
Fortune Cookie Day
📆 September 14th
Coloring Day
A creative and fun idea for art supply stores, children’s products, or even to share a branded coloring page.
📆 September 15th
International Dot Day
A great opportunity for creative brands to celebrate creativity and individuality by offering discounts on art supplies or design tools.
Greenpeace Day
An excellent day for eco-friendly brands to highlight their commitment to sustainability.
📆 September 16th
International Day for the Preservation of the Ozone Layer
A serious topic, but you can approach it by promoting eco-friendly products or offering an educational campaign.
📆 September 18th
First Love Day
A nostalgic occasion to send a heartwarming message. For brands, this could mean celebrating “first loves” like their first product or a customer’s first purchase.
Read An eBook Day
An obvious choice for online bookstores to offer discounts on e-books and e-readers.
📆 September 19th
Talk Like a Pirate Day
A fun and quirky holiday for a themed campaign with “pirate-worthy” discounts or hidden treasures (promo codes).
📆 September 20th
Care for Kids Day
A meaningful holiday to run a campaign for children’s products or to support a children’s charity.
📆 September 21st
International Day of Peace
A perfect day for a company to showcase its values. Send a message of unity or offer a peaceful, soothing collection of products.
World Gratitude Day
This day is all about showing appreciation to your customers. Reward them with a gift, bonus, or discount to strengthen relationships. Offer complimentary shipping for orders placed on this day or a “thank you” sale.
September 22
Business Women’s Day
A perfect time for brands to celebrate female entrepreneurs and professionals by offering products or services designed to empower them.
Hobbit Day
A niche but fun holiday for fantasy and movie merchandise brands and more.
Hug a Vegetarian Day
International Day of Radiant Peace
A holiday to promote calmness and well-being. Offer products related to relaxation, meditation, or a peaceful environment.
World Car-Free Day
A great opportunity for bicycle stores, public transport companies, or anyone promoting a healthy and sustainable lifestyle.
📆 September 23rd
Field Marketer’s Day
A niche holiday for brands in the marketing or sales sector. Offer a discount on tools for field marketers or a useful guide.
Fall Equinox
Celebrate the start of autumn with seasonal products and new collections. Use warm fall colors and cozy themes.
Note: This is a floating date. In 2024 it’s on Sep 22nd, but in 2025 it’s on Sep 23rd.
Education Technology Day
An ideal day for brands offering educational apps, online courses, or technology for schools.
Bunny Day
📆 September 24th
Punctuation Day
A fun and quirky holiday for creative or copywriting services to send a witty message.
📆 September 25th
World Dream Day
Use this holiday to help your customers achieve their dreams by offering special promotions.
Here are a few ideas on how to use World Dream Day for your email marketing campaigns to grab subscribers attention and boost sales:
For food delivery services: Let customers “create their dream dish” by choosing unique ingredients for their meals.
Send to your customers an email campaign to offer them the opportunity to create their dream dish. Run a promotion like “Create your Dream Pizza/Sushi/Burger/Salad”. Let customers choose their ingredients and create unique dishes.
For online education: Offer special discounts on online courses or free consultations with experts.
Help your customers achieve their educational dreams. Offer special discounts on online courses, include them in giveaways of free consultations with experts, or host a webinar on topics that interest your subscribers the most. Inform your subscribers about the promotion via email campaign.
For fitness centers: Give clients a free trial or an exclusive event to help them achieve their fitness goals.
Give your customers the chance to try any available fitness program for free during this day, or organize an exclusive event where they can make their fitness dreams come true. Make the promotion via email campaign.
For online retailers: Market your products as tools for fulfilling wishes.
Present your products as tools for fulfilling cherished wishes. For example, organize a “Buy Your Dream!” email campaign with discounts or gifts with the purchase of specific items.
Daughters Day
A touching occasion to promote products for girls or to send a heartfelt message to your subscribers.
Comic Book Day
An obvious choice for comic book stores or brands with a playful, creative identity.
Cooking Day
Perfect for kitchenware brands, food subscription boxes, or online cooking classes.
One-Hit Wonder Day
One-Hit Wonder Day is a fantastic opportunity for a creative marketing campaign. Instead of featuring artists with only one hit, you can use the opposite idea: timeless classics.
Showcasing merchandise from iconic bands like KISS allows you to build a powerful contrast. Use a headline like “From One-Hit Wonders to All-Time Greats.” This clever angle positions your product as a legendary item that will last longer than a fleeting trend. Your campaign can be a celebration of both the fun nostalgia of one-hit wonders and the enduring appeal of the artists in your collection.
📆 September 26th
Family Day
European Day of Languages
A great holiday for language schools or travel agencies to promote their services.
Human Resource Professional Day
A niche holiday to promote your services to HR professionals.
Love Note Day
Use this holiday to send a thank-you note to your most loyal customers, perhaps with a special discount code.
📆 September 27th
World Tourism Day
The perfect infopod for travel agencies, hotels, and airlines. Offer special deals on tours or flights.
Chocolate Milk Day
A fun and easy holiday for food and beverage brands to create a tasty promotion.
Women’s Health and Fitness Day
A key day for health, wellness, and fitness brands to run a major campaign. Offer discounts on gym memberships, supplements, or athletic wear.
📆 September 28th
Ask a Stupid Question Day
A lighthearted holiday that’s perfect for a Q&A session on social media or in an email, encouraging customer engagement.
International Day for Universal Access to Information
International Right to Know Day
A good opportunity for brands to be transparent with their customers. You could share a “behind the scenes” look at your production process.
Self-Awareness Day
📆 September 29th
Coffee Day
A must for cafés, roasters, and anyone selling coffee-related products. Run a limited-time flash sale or offer a free product with a purchase.
📆 September 30th
International Podcast Day
A perfect day for a company to launch its own podcast or promote relevant episodes.
Family Health and Fitness Day
International Translation Day
A niche holiday for translation agencies or language learning apps.
Love People Day
Take note of these September infopods and create original email campaigns that tie your products or services to the chosen holiday theme. Subscribers will appreciate the unique and interesting content that can be an effective tool for increasing sales. Don’t be afraid to experiment and create something unique for your audience.