October is full of events that serve as excellent infopods for email campaigns.
Keep reading to discover which October holidays can help you stand out in inboxes, strengthen relationships with subscribers, attract new customers, and ultimately increase sales.
TABLE OF CONTENTS
π October 1-st
International Music Day
Suitable for: Music businesses, cosmetics stores, clothing shops, accessory retailers, audio gadgets, children’s products, plant stores.
π‘ Email Campaign Ideas
For Music-Related Companies:
– Launch promotions for singing or musical instrument courses.
– Share a free video lesson or masterclass to entice sign-ups for full courses.
– Offer discounts, promo codes, or gifts.
– Publish a helpful article about music.
For Cosmetics Stores:
– Suggest makeup ideas inspired by pop stars and recommend matching products.
– Curate a selection of cosmetics used by famous musicians.
For Clothing Stores:
– Encourage customers to buy outfits for music events (concerts, operas, festivals, etc.).
– Create a themed clothing collection.
For Accessory Shops:
– Curate accessories or complete looks inspired by pop stars.
– Compile a list of music-themed accessories.
For Children’s Product Stores:
– Discuss the impact of music on child development and suggest relevant products (like childrenβs pianos, rattles, etc.).
– Share effective music therapy techniques for children.
World Vegetarian Day
People choose vegetarianism for various reasons including ethical, medical, psychological, or religious. Vegetarians can be categorized into lacto-vegetarians, ovo-lacto vegetarians, pescatarians, vegans, and fruitarians.
Suitable for: dishware retailers, cosmetics stores, cooking classes, pet shops, fitness centers, restaurants, and cafΓ©s.
π‘ Email Marketing Ideas:
Dishware Retailers:
– Share a recipe for a vegetarian dish presented on your dishware.
Cosmetic Stores:
– Highlight cruelty-free products that are not tested on animals.
Pet Shops:
– Encourage customers to pamper their pets with thoughtful gifts.
Cooking Classes:
– Offer a vegetarian dish recipe or a selection of recipes, followed by a promotion for a comprehensive cooking course.
International Coffee Day
π‘ Celebrate by hosting a coffee-themed event or offering discounts on coffee-related products.
Share insights on coffeeβs effects on the body and provide tips for enjoying it more healthily.
π October 3rd
Techies Day
This holiday celebrates the IT industry.
Suitable for: IT companies (software and mobile apps), education (programming courses, engineering specialties), consulting services, manufacturing enterprises (engineering solutions, automation), and scientific organizations.
π‘ Email Marketing Ideas:
β Offer discounts on technical courses, products, or services.
β Host a webinar on a current tech-related topic.
β Share the latest IT news.
β Review software, apps, or gadgets.
β Write an article with helpful tips relevant to your audience.
β Organize and announce an upcoming technology-related event.
π October 4th
World Animal Day
Ideal for: Pet supply stores, animal care services (veterinarians, pet hotels, dog walking, grooming, training, insurance, pet psychology, pet taxi services).
π‘ Email Campaign Ideas:
– Offer discounts on pet products and services.
– Share useful pet care tips.
– Tell an engaging animal rescue stories.
– Provide information about shelters needing support.
Improve Your Office Day
Recommend products and solutions to optimize the workspace, such as furniture, stationery, organizers, decor, food and water delivery services, and climate control setup and maintenance.
World Smile Day
Celebrated on the first Friday of October; in 2024, it falls on October 4th.
π‘ Email Ideas:
– Share funny stories or positive moments from your company.
– Offer discounts on dental care products and services.
– Highlight selected products that bring joy to your customers.
π October 5th
World Teachersβ Day
Celebrate teachers by offering discounts on educational services and supplies.
π‘ Email Campaign Ideas:
β Provide promotional discounts on courses, books, and study materials.
β Share effective studying tips or recommendations for popular educational resources.
β Acknowledge the holiday with heartfelt messages.
β Share interesting stories from your experience or that of educational experts.
β Create gift guides for teachers and educators.
Do Something Nice Day
A great opportunity to provide discounts or bonuses to customers.
Get Funky Day
This infopod is ideal for companies targeting a young and creative audience.
π‘ Email Campaign Ideas:
– Curate collections of vibrant and unique clothing, shoes, and accessories.
– Showcase stylish autumn looks.
– Share current fall trends.
World Card Making Day
Celebrated on the first Saturday in October; in 2024, it falls on October 5th.
π‘ Email Ideas:
– Offer discounts on stationery and crafting supplies for card making, scrap booking, quilling, decoupage, and other DIY projects.
π October 9th
World Post Day
π‘ Email Campaign Ideas:
– Inform subscribers about delivery cities and order conditions.
– Offer discounts on products that are easy to send or suitable as gifts.
Curious Events Day
This holiday encourages people to explore mysterious and enigmatic phenomena.
π‘ Email Ideas:
β For bookshops: curate collections in genres like mystery, fantasy, and true mystery events.
β For travel agencies: Offer trips to countries or cities linked to mysterious events and legends.
β Create your special event and invite customers to participate.
π October 11th
International Girl Child Day
Offer discounts on products and services that empower girls, helping them maintain beauty, relax, pursue creativity, and achieve personal development and goals.
Sausage Pizza Day
Launch a promotion for sausage pizza, share delicious recipes, or discuss healthy sausage alternatives without sacrificing taste.
π October 13th
Train Your Brain Day
This infopod is ideal for educational projects and online courses. Offer free webinars, workshops, or consultations on topics of interest, or provide limited-time free trials for your services.
π October 14th
World Standards Day
Share how your products meet quality standards and the benefits this provides to customers.
Dessert Day
π‘ Email Campaign Ideas:
β Host a sweet celebration or curate a selection of popular desserts.
β Launch a “sweet” promotion featuring discounts and bonuses.
β Share a collection of dessert-themed products, including clothing, accessories, textiles, and stationery.
β Recommend books featuring dessert recipes.
π October 16th
Bossβs Day
Congratulate bosses and offer gifts and discounts on business-class products.
Dictionary Day
π‘ Email Campaign Ideas:
β Explain the intricacies of your professional terminology.
β Share fun professional slang understood only in niche circles.
β Offer discounts on dictionaries.
π October 17th
Pasta Day
Pasta is so popular that it has its own holiday.
π‘ Email Ideas:
β Compile dishes featuring various types of pasta.
β Offer discounts and promotions on pasta products.
β Curate travel packages to Italy focused on culinary experiences.
π October 19th
New Friends Day
Offer discounts on products or services that can be enjoyed with friends or that facilitate forming new friendships, such as:
β Board games
β Sports goods
β Gadgets for communication and online games
β Furniture
β Clothing
β Flowers
β Food delivery services
β Movie theaters, including online games
β Communication services
β Various educational, sports, and creative courses.
π October 24th
Food Day
This is a great opportunity to launch a promotions on menu dishes and food products. For travel agencies, create a selection of gastronomic tours.
π October 25th
I Care About You Day
This holiday is dedicated to expressing gratitude and care. Share how you make your clients’ lives more convenient, comfortable, simpler, better, and happier.
π October 31st
Halloween
This holiday offers extensive opportunities for creative email campaigns.
π‘ Email Campaign Ideas:
β Organize a contest for the best Halloween-themed image or costume: encourage your audience to participate and reward the winner with a prize like a discount, bonus, or special gift.
β Provide ideas for decorating and organizing a Halloween party: showcase how your products and services can enhance Halloween festivities.
β Share tips on overcoming fears.
β Hold a discount promotion with “spookily” low prices: design your email in a fun Halloween theme to grab attention and create excitement.
World Cities Day
Highlight the significance of urban environments while offering promotions on products suitable for city living.
For travel agencies and tour operators: email campaigns for exciting tours to popular destinations.
World Savings Day
π‘ Email campaign ideas:
β Offer discounts and promotions.
β Share tips on financial literacy: provide valuable advice on saving money without sacrificing quality of life.
Magic Day
A great infopod for creative campaigns. Use the word “magic” in both literal and metaphorical senses.
π‘ Email campaign ideas:
For Beauty and Fragrance Stores:
β Offer products to create a magically enchanting look.
For Restaurants and CafΓ©s:
β Share “magically” delicious food and drink pairings, provide recipes, or conduct cooking masterclasses.
β Suggest themed dishes or cocktails inspired by fantasy worlds like Middle-earth or Harry Potter.
For Clothing Stores:
β Curate collections featuring “magical” looks.
For Fitness and Sports Services:
β Talk about the magic of movement and how physical activity positively impacts mood and health.
For Bookstores:
β Promote selections of books centered on “In the World of Magical Stories.”
β Recommend books about magic, fantasy, and adventure, and provide discounts on these genres.
Email Campaign Tips for October
– Use seasonal associations: create unique infopods that connect with audiences during this vibrant autumn season filled with festivals and cozy gatherings.
– Incorporate humor and original phrasing: tailor your messages to resonate with your target audience, making your emails more memorable and increasing sales.
October offers at least 28 opportunities for unique and engaging email campaigns. Choose a theme relevant to your audience and craft exciting content with NiceSender to boost engagement and sales.