In the context of email marketing, a segment is a mailing list combined based on certain parameters or a set of parameters. The segmentation parameters can vary and include gender, age, location, activity (open rates, clicks), specific tags, and membership in a particular mailing list.

In NiceSender, segments help identify those subscribers who are most relevant to the criteria of your campaign. This approach significantly improves key metrics such as open rates, CTR (Click-Through Rate), and, as a result, sales.

  • Emails sent to “precise” segments are opened 39% more often.
  • Unsubscribe rates decrease by 28%.
  • Sales increase by approximately 24% when using segmented email campaigns.

Why You Need Segments

  • Content personalization: Subscribers from different mailing lists are interested in different offers. With segmentation, you can send the most relevant emails, such as promotions or special deals, to each group.
  • Budget optimization: By excluding uninterested subscribers, you spend resources only on those who are more likely to make a purchase or perform another targeted action.
  • Increased loyalty: Users appreciate it when they receive personalized content that takes their needs and interests into account.
  • Improved efficiency: It becomes easier to re-engage “sleeping” subscribers, create special VIP offers for loyal customers, and more.

How to Create and Edit Segments in NiceSender

1. Log into your NiceSender account and navigate to the “Recipients” → Segments section. Click the “Create new segment” button.

Create new segment in NiceSender

2. Enter the name of the segment and select the required parameters from the list. If needed, you can add an “AND/OR” condition for more complex filtering.

Enter the name of the segment and select the required parameters in NiceSender
Select the required segment parameters in NiceSender

3. Once the segment is created, click on its name to view real-time statistics. Any new subscribers that match the conditions will automatically be added to the relevant segment.

Segments in NiceSender
Segment in NiceSender

Examples of Using Segments for Email Campaigns

Reactivating Inactive Subscribers

One of the most common segmentation scenarios is identifying and “waking up” sleeping subscribers:

– Criteria: “Didn’t open emails since date xx.xx.xxxx”. For example, didn’t open emails for the last 90 days.

– Send a reactivation email with a discount, bonus, or any other appealing offer to regain their interest in your products or services.

Combining Multiple Tags and Groups

Let’s say you own an online clothing store. You have two recipient groups:

  • Women’s Clothing and Women’s Footwear.

You can combine subscribers from these groups to promote a new collection of accessories, handbags, or complementary items based on their previous purchases.

Identifying Active Recipients

It’s smart to single out your loyal subscribers — they generate the highest revenue. To do this:

  • Set the parameter: “Opened more than 3 emails in the past 2 months.”
  • Add the condition: “Followed links from date 16.12.2024 19:00”

This will form a VIP segment to which you can send exclusive offers, sales, and premium products.

Why using segments in NiceSender is beneficial

  • Flexibility and Scalability: More than 80 filters and criteria are available in NiceSender to target exactly the subscribers you want to reach.
  • Improved sender reputation: By excluding inactive subscribers and minimizing unsubscribes, you enhance email deliverability and avoid landing in spam folders.
  • Increased conversions and sales: Your emails will reach only those who are most likely to make a purchase or take the targeted action.

Start segmenting your mailing lists in NiceSender and send highly relevant offers. This will boost the open rates of your email campaigns, strengthen recipient trust, and help grow your sales.
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