In the context of email marketing, a segment is a mailing list combined based on certain parameters or a set of parameters. The segmentation parameters can vary and include gender, age, location, activity (open rates, clicks), specific tags, and membership…
We’ve prepared 64 infopods to help strengthen your audience connection and boost sales by sending email marketing campaigns. In the article, you’ll also find product and service presentation ideas and examples of good email campaigns from well-known brands. 📆 March…
Valentine’s Day is a good opportunity for companies to boost sales since this day has long been celebrated by couples who are eager to spend on gifts for their loved ones. And you don’t have to be a flower, chocolate,…
In this article, you will discover the key email marketing trends for 2025. Stay informed about the main tendencies to boost engagement and effectiveness of your email campaigns. Among the email trends for 2025 are the ongoing trends from last…
As the New Year and Christmas approach, it’s time to plan festive emails for your clients and subscribers In this article, we’ll explore how to create New Year and Christmas email campaigns that stand out in a crowded inbox, strengthen…
December is a time for celebrations, joy, and heightened shopping activity. And it’s not just Christmas and New Year. There’s Joy Day, Salesperson Day, HumanLight, and 45 other occasions perfect for sending emails to your customers. Take advantage of these…
Simple passwords are easy to crack, writing them down is risky, and remembering dozens of strong passwords can be quite challenging. So what’s the solution? In this article, we’ll discuss what password managers are, how they can be beneficial, and…
In 1986, focus group participants tasting a new energy drink exclaimed, “This tastes horrible!” This was Red Bull beginning its journey. An Austrian marketer named Dietrich Mateschitz created Red Bull in 1984 after visiting Bangkok, where he discovered an “energy…
In conditions of high competition for subscribers’ attention, it is essential to be creative when creating email campaigns. Using GIF animations in emails captures subscribers’ attention and helps to clarify specific details. In this article, we will explain what GIF…
October is full of events that serve as excellent infopods for email campaigns. Keep reading to discover which October holidays can help you stand out in inboxes, strengthen relationships with subscribers, attract new customers, and ultimately increase sales. TABLE OF…