Open and click statistics are crucial for analyzing your email campaigns. However, it’s important to understand that these two metrics are collected using different technologies. This directly impacts their accuracy, especially concerning recipients’ geographical locations. Let’s break down how it…
In the professional world, dozens of tasks, big and small, can emerge daily: incoming messages, meetings, reports, calls, urgent and not-so-urgent items. As tasks pile up, stress builds, and your brain can become so overloaded that it’s hard to focus…
Sometimes, when sending out mass email campaigns, you need to include large files like presentations, price lists, or promotional materials. The most obvious solution is to attach the content directly to the email. But that’s not always the best option….
Do you know which parts of your emails engage recipients the most, or which elements should be revised or removed? If not, explore the click map in your email campaign statistics. In this blog post, we’ll share with you how…
In this article, you will discover the key email marketing trends for 2025. Stay informed about the main tendencies to boost engagement and effectiveness of your email campaigns. Among the email trends for 2025 are the ongoing trends from last…
Simple passwords are easy to crack, writing them down is risky, and remembering dozens of strong passwords can be quite challenging. So what’s the solution? In this article, we’ll discuss what password managers are, how they can be beneficial, and…
In conditions of high competition for subscribers’ attention, it is essential to be creative when creating email campaigns. Using GIF animations in emails captures subscribers’ attention and helps to clarify specific details. In this article, we will explain what GIF…
There is no the universal answer to the question of when is the best time to send an email campaign. However, several tips will help you determine the optimal time for your campaign. There are many factors to consider when…
A segment is a group of customers that share common characteristics with the same response to marketing campaigns.Segmentation is the selection of groups of recipients from a common customer base. Visually, segmentation can be represented as follows: When a user…
Validation of email addresses allows you to exclude non-existent addresses before you make your first email campaign, which means that the likelihood of getting into the Inbox will increase significantly. We recommend checking databases uploaded to our service for the…