In this article, you will discover the key email marketing trends for 2025. Stay informed about the main tendencies to boost engagement and effectiveness of your email campaigns. Among the email trends for 2025 are the ongoing trends from last…
Simple passwords are easy to crack, writing them down is risky, and remembering dozens of strong passwords can be quite challenging. So what’s the solution? In this article, we’ll discuss what password managers are, how they can be beneficial, and…
In conditions of high competition for subscribers’ attention, it is essential to be creative when creating email campaigns. Using GIF animations in emails captures subscribers’ attention and helps to clarify specific details. In this article, we will explain what GIF…
There is no the universal answer to the question of when is the best time to send email newsletters. However, several tips will help you determine the optimal time for your newsletter. There are many factors to consider when deciding…
A segment is a group of customers that share common characteristics with the same response to marketing campaigns.Segmentation is the selection of groups of recipients from a common customer base. Visually, segmentation can be represented as follows: When a user…
Validation of email addresses allows you to exclude non-existent addresses before you make your first email campaign, which means that the likelihood of getting into the Inbox will increase significantly. We recommend checking databases uploaded to our service for the…
When creating an email layout, for more flexible placement of elements, you can use additional tags, which, when sending an email campaign, will be replaced with unique elements for each recipient. [%unsubscribe_link%] is a link to unsubscribe from the mailing list…