Competition is constantly increasing in the online education (EdTech) sector, and today, simply offering a high-quality course is not enough. It is crucial to be able to attract new students, retain current ones, and build trust-based relationships with them. Email…
Proper domain warmup is crucial before sending out any email campaign. If you haven’t sent emails for a long time or are planning your very first send, your messages might end up in the spam folder. A sudden increase in…
To ensure your email campaigns are on target, you need to know your audience and offer subscribers exactly what they need. Email surveys are the best tool to achieve this goal. Email surveys are a simple, objective, and effective tool…
In this blog post, we’ll explore why the product access or welcome email is not merely a technical formality, but your most undervalued marketing asset. Your customer has just made a purchase. They have bought into your product, navigated the…
Open and click statistics are crucial for analyzing your email campaigns. However, it’s important to understand that these two metrics are collected using different technologies. This directly impacts their accuracy, especially concerning recipients’ geographical locations. Let’s break down how it…
Sometimes, when sending out mass email campaigns, you need to include large files like presentations, price lists, or promotional materials. The most obvious solution is to attach the content directly to the email. But that’s not always the best option….
Do you know which parts of your emails engage recipients the most, or which elements should be revised or removed? If not, explore the click map in your email campaign statistics. In this blog post, we’ll share with you how…
In this article, you will discover the key email marketing trends for 2025. Stay informed about the main tendencies to boost engagement and effectiveness of your email campaigns. Among the email trends for 2025 are the ongoing trends from last…
In conditions of high competition for subscribers’ attention, it is essential to be creative when creating email campaigns. Using GIF animations in emails captures subscribers’ attention and helps to clarify specific details. In this article, we will explain what GIF…
There is no the universal answer to the question of when is the best time to send an email campaign. However, several tips will help you determine the optimal time for your campaign. There are many factors to consider when…