Valentine’s Day is a prime opportunity to boost sales, as couples are looking for the perfect gifts for their loved ones.

And you don’t have to be a flower, chocolate, or plush toy shop. You can package your offer creatively to attract customers. So, how do you make the most of this holiday?

We recommend starting with audience segmentation. This will make your emails feel personal and relevant. The three main criteria are:

  • Age: Younger audiences are more open to trendy gift ideas, while older couples tend to favor classic options.
  • Gender: Gifts for her/him.
  • Customer History.

For example, if a customer hasn’t purchased from you yet, offer your best-selling items or a first-purchase discount. If they made a purchase last February, remind them of their previous choice.

Plan your strategy for Valentine’s Day and start creating your themed emails in advance.

This image was created using the NiceSender AI Image Generator.

When to start: Two weeks before the holiday. For new leads, you can start a week earlier.

What to write: Tailor your message to each audience segment. Send useful gift guides, enticing offers, or last-minute reminders. Consider value-added services like free shipping, themed packaging, or gift cards.

Email frequency: Send more frequent updates to loyal customers and 2-3 impactful emails to inactive subscribers.

Stage 1: “The First Look”

Remind customers in advance that Valentine’s Day is approaching. Share a gift guide with ideas for their loved ones. Offer tips on how to celebrate. Provide genuine value and show the originality of your offer.

Ideas:

1. “Top 10 Valentine’s Day Gifts” email from Brighton.

2. “Amulet for Your Daughter” email from Brighton.

Engage a broader audience. Suggest gifting to family members, provided your data confirms they have children.

3. Family-focused activities: arts and crafts, jokes, and games for kids.

4. “Valentine’s Day journey of love” email from Celtic manor

They offered a selection of options for a romantic date night.

5. Lord & Taylor sent a gift guide and offered a discount for orders over $99

Tips:

1. Focus on a compelling offer.

2. Make sure your offer feels inclusive.

3. Create a sense of urgency: “Offer ends February 14th.”

Stage 2: “The Follow-Up”

Curate special offers for each group based on gender, age, and engagement.

Effective approaches:

  • Grouping products by themes.
  • A “Bestsellers” roundup.

This simplifies the decision-making process and helps your campaign stand out.

Ideas:

1. “Jewelry for Him” email from Tiffany & Co.

2. “Gifts for Her/Him”

3. “Now is the Perfect Time for a Proposal.” Help couples take their relationship to the next level.

4. “Treat Yourself”: For those shopping solo, encourage them to celebrate themselves. This builds a strong emotional connection with your brand.

Stage 3: “The Re-engagement”

Send a follow-up to users who didn’t open your previous email. Update the subject line and preheader to boost your open rates.

✅ How to send a campaign in NiceSender only to those who didn’t open the email?

In Step 3, “Recipients,” select the filter with the condition “didn’t open the email”, and resend it to the same group of recipients.

Stage 4: “The Last Call”

Send your final campaign early enough to guarantee delivery by Valentine’s Day. Remind them of the shipping deadline.

Ideas:

1. “Order TODAY by 4:30PM EST for guaranteed Valentine’s Day Delivery!”

2. Send an offer on the morning of Valentine’s Day for those who waited until the last minute. This could be a gift certificate that can be processed online.

* Provided that you can deliver the order within a few hours on Valentine’s Day. Otherwise, it will be too late, as gifts are best received on time!

Tip:

The final email should be short and punchy, as time is of the essence.

Subject Line Ideas

Your subject line is your first impression. It’s the single most important factor in your open rates. Don’t be afraid to experiment, but always keep your audience’s expectations in mind.

To help you spark some inspiration, we’ve put together a list of high-converting subject lines tailored for different strategies:

  1. Score up to 70% off – Valentine’s Day only!
  2. Order now to get it by Valentine’s Day
  3. The perfect gift for your soulmate is here
  4. Still looking for a gift? We’ve got you
  5. Have you already decided what to give on Valentine’s Day?
  6. It’s time to treat yourself
  7. Free shipping for Valentine’s Day
  8. Where to take your special person on a date?
  9. Gift ideas for her/him/them
  10. Top 10 gifts for Valentine’s Day
  11. An outfit they’ll fall for
  12. Spread the love! Gifts for Valentine’s Day
  13. Express your love with our gifts
  14. Discounts on products for Valentine’s Day
  15. A little something to say: We love you! ❤️
  16. Gifts for Valentine’s Day
  17. How to show your pet some love
  18. Guides. How to organize the perfect date?
  19. What to wear on a date?
  20. Fancy a last-minute Valentine’s trip to Paris?

How to Send Your Campaign Quickly in NiceSender

Go to the Templates section. You’ll find 7 designer-made templates for Valentine’s Day. Just swap the text and images, and your professional campaign is ready to go!

Confess your love to your subscribers through beautifully designed emails and exclusive offers.

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