Valentine’s Day is a good opportunity for companies to boost sales since this day has long been celebrated by couples who are eager to spend on gifts for their loved ones.
And you don’t have to be a flower, chocolate, or plush toy shop. You can present any gift idea beautifully and attract customers. So, how do you leverage this infopod?
We recommend starting with segmenting the recipients of Valentine’s Day campaigns. This will make your email more personalized and relevant. The three main criteria are
- Age: Younger people are more open to innovative gift ideas, while adult couples tend to favor classic options.
- Gender: Gifts for her/him.
- Customer Engagement with Your Company.
For example, if a customer hasn’t purchased anything from you yet or used your services, you can offer several suitable gift options or the biggest discount. If a customer made a purchase between February 1st and 14th last year, remind them of their previous engagement.
Develop a solid marketing strategy for Valentine’s Day. Start creating your themed emails in advance. Schedule an email sending for each selected segment.
When to start: Two weeks before the holiday. For those who haven’t bought anything from you yet, you can send emails a week earlier.
What to write: Come up with different themes depending on the audience segment. Send useful information, enticing offers, greetings, or reminders. Consider what special offers you can provide (free shipping, themed packaging, gift cards, and other feature offers).
How many emails to send: Send more frequent emails to loyal customers and 2-3 concise, engaging emails to inactive subscribers.
Stage 1: “Grab Their Attention”
Remind customers in advance that Valentine’s Day is approaching. Start by sending an expert article where you share gift ideas for their loved ones. Offer tips on how to celebrate the holiday. Take care of your audience. Convey the originality and value of your offer.
Ideas:
1. “Top 10 Gifts for Valentine’s Day” email from Brighton.
2. “Amulet for Your Daughter” email from Brighton.
Engage a broader audience. Suggest that customers gift their daughter or son.
* Provided you are sure the recipient has a daughter or son.
3. A selection of ideas for family Valentine’s Day activities and creative fun stuff like arts and crafts, jokes, and games for kids.
4. “Valentine’s Day journey of love” email from Celtic manor
They offered a selection of options for a romantic Valentine’s Day date.
5. Lord & Taylor sent a gift guide and offered a discount for orders over $99
Tips:
1. Focus on the appealing offer;
2. Explain that your offer suits any buyers;
3. Create a sense of urgency: the offer is only valid until February 14th.
Stage 2: “Remind Them of You and Stand Out Among Other Offers”
Curate special offers for each recipient group based on gender, age, and engagement level.
Successful options might include:
- Organizing your products/services into groups or themes,
- Creating a roundup or review of bestsellers.
This will make it easier for customers to make decisions, and a Valentine’s Day campaign will highlight your offer among others.
Ideas:
1. “Jewelry for Him” email from Tiffany & Co.
2. “Gifts for Her/Him”
3. “Now is the Perfect Time for a Proposal.” Help couples take their relationship to the next level.
4. “Tired of guessing what to gift your special person? Or are you celebrating Valentine’s Day solo this year? It’s the perfect time to congratulate the most beloved person in the world — yourself.” This letter is for those who don’t have a specific person. We can’t guess whether our subscriber is in a relationship or not, but we can encourage them to take care of themselves on this day. Become your client’s soulmate; show them some love and care. They will appreciate the opportunity to take advantage of a special offer to gift themselves.
Stage 3. “All users should notice your email”
Send a follow-up email to those users who did not open the previous one to indicate that the offer is about to expire. We also recommend devising a new subject line and preheader for the email to enhance open rates.
✅ How to send a campaign in NiceSender only to those who didn’t open the email?
In Step 3, “Recipients,” select the filter with the condition “didn’t open the email”, and resend it to the same group of recipients.
Stage 4. “Attention, Valentine’s Day is coming soon”
Send the campaign on a day that allows you to deliver the gift in time for Valentine’s Day. Remind the client of the last ordering deadline.
Ideas:
1. “Valentine’s Day offer ends today, make your order to present a gift on time.”
2. Send an offer on the morning of Valentine’s Day for those who were very busy. This could be a gift certificate that can be processed online.
* Provided that you can deliver the order within a few hours on Valentine’s Day. Otherwise, it will be too late, as gifts are best received on time!
Tip:
The final Valentine’s Day email should be concise and clear, as time is of the essence.
Additional Topics for Campaigns
The subject line must capture the reader’s attention; it directly influences the number of opens for your email. Use all your creativity while considering the preferences of your target audience.
Subject ideas:
- Discounts up to 70% only on Valentine’s Day
- Order now so your loved ones receive gifts on time
- The perfect gift for your loved one / soulmate
- Looking for the perfect gift for Valentine’s Day? It’s here
- Have you already decided what to give on Valentine’s Day?
- It’s time to gift yourself
- Free gift delivery for Valentine’s Day
- Where to take your special person on a date?
- A gift for her/him/them
- Top 10 gifts for Valentine’s Day
- An outfit them definitely won’t resist
- Spread the love! Gifts for Valentine’s Day
- Express your love with our gifts
- Discounts on products for Valentine’s Day
- We love you and give a discount on Valentine’s Day
- Gifts for Valentine’s Day
- How to confess your love to your pet?
- Guides. How to organize the perfect date?
- What to wear on a date?
- Fancy a last-minute Valentine’s trip to Paris?
How to Quickly Send a Campaign in NiceSender Using Preset Email Templates
Go to the Templates section. Here you will find 7 unique templates created by professional designers for Valentine’s Day. Just replace the text and images with desired ones, and a stylish email campaign for Valentine’s Day is ready!
Confess your love to your subscribers through original beautiful email and pleasant special offers.