Valentine’s Day isn’t the only reason to reach out to your subscribers in February. This month is packed with quirky, professional, and heartwarming holidays that can become the perfect fuel for your sales and engagement.
Use this guide to plan your content strategy and stand out in a crowded Inbox.
Table of Contents
- February 1st
- February 2nd
- February 3rd
- February 4th
- February 5th
- February 6th
- February 7th
- February 8th
- February 9th
- February 10th
- February 11th
- February 12th
- February 13th
- February 14th
- February 15th
- February 16th
- February 17th
- February 18th
- February 19th
- February 20th
- February 21th
- February 22nd
- February 24th
- February 25th
- February 26th
- February 27th
- February 28th
February 1st
Change Your Password Day
A great hook for SaaS and fintech to talk about security. Suggest that users update their credentials and offer a quick guide on creating “unbreakable” passwords.
Freedom Day
Use this to celebrate independence or choice. Retailers can offer a “Freedom to Choose” discount where the customer picks which category gets a price drop.
February 2nd
Optimist Day
Spread some positivity. Send a “Glass Half Full” email with inspiring quotes or a selection of bright, colorful products to lift the mood.
Self Renewal Day
Perfect for EdTech or wellness brands. Encourage subscribers to “reset” their goals for the year and offer a course or product that helps with personal growth.
February 3rd
Wear Red Day
Good for clothing stores. Ask subscribers to share their red outfits on social media or offer a flash sale on everything red in your catalog.
American Painters Day
Target creative audiences. Share a blog post about how art influences your brand’s design or offer discounts on creative tools and supplies.
February 4th
Eat Ice Cream for Breakfast Day
A fun opportunity for food delivery. Promote a “Morning Treat” bundle or share a quirky recipe for an ice-cream-based breakfast bowl.
Facebook’s Birthday
Discuss the evolution of social media. Ask your audience how they first found your brand online to boost engagement and replies.
Sweater Day
Essential for fashion retail. Highlight your softest knits and provide tips on how to style an oversized sweater for the office or home.
February 5th
World Nutella Day
A prime opportunity for any food retailer to go beyond the classic hazelnut spread. Suggest vegan alternatives, organic nut butters, or gourmet pancake toppings to spice up the breakfast routine.
February 6th
Chopsticks Day
This infopod is a perfect match for Asian cuisine delivery services and home decor brands.
Email Ideas
Food Delivery: Share a quick guide on chopstick etiquette and “how-to” techniques. Boost sales by offering a limited-time discount on sushi sets or wok specials.
Home & Decor: Promote reusable bamboo or steel chopsticks as an eco-friendly alternative to single-use plastic. Curate a selection of dinnerware to help customers recreate an authentic dining experience at home.
Valentine Shopping Reminder Day
A “last call” for organized shoppers. Send a gift guide with clear shipping deadlines to ensure their presents arrive before the 14th.
Pay a Compliment Day
A loyalty-building holiday. Send an email to your subscribers just to tell them how much you appreciate their support—no sales, just pure “good vibes.”
Reclaim Social Day
Encourage a digital detox. Suggest that your readers spend less time scrolling and more time on hobbies, perhaps using your products as a catalyst.
Time to Talk Day
Focus on mental health and communication. Use this to open a dialogue with your audience, asking for their honest feedback or “Ask Me Anything” (AMA) sessions.
Pro Tip: Base Your Strategy on Facts, Not Guesses
To make the most of this day, use email surveys to replace assumptions with credible subscriber data. Instead of guessing what your audience wants, ask them directly using ready-made templates in your NiceSender account.
This allows you to:
- Assess Customer Loyalty (NPS): Identify your “Promoters” and “Detractors” for personalized follow-up.
- Improve Segmentation: Uncover real interests to ensure you only send relevant content.
- Gauge Customer Satisfaction: Collect ratings immediately after a purchase to address feedback before it hits public review sites.
Andyou don’t need external landing pages. The response is recorded right within the email, and results are automatically compiled in your Click Map analytics.
Discover how to use email surveys to plan your marketing strategy based on facts, not guesswork.
February 7th
Send a Card to a Friend Day
A great occasion to strengthen subscriber loyalty for print shops, online services, social networks, and messaging apps. Invite your users to Bridge the distance by sending a digital or physical card to someone they miss.
Rose Day
Not just for florists. Skincare brands can highlight rose-infused products, while fashion brands can showcase floral prints or “Rosé” color palettes.
e-Day
A technical or mathematical hook. Ideal for agencies or EdTech to share interesting facts about the constant ‘e’ or talk about the “evolution” of digital tools.
February 8th
Super Chicken Wing Day (Super Bowl Sunday)
The ultimate day for food delivery. Offer “Game Day” bundles and emphasize fast delivery so customers don’t miss a single second of the match.
World Marriage Day (Second Sunday of February)
This day celebrates love and harmony within a marriage. Use this as a hook if you are certain your subscribers are married or planning their big day. In this day, the same offers as for Valentine’s Day are relevant (gifts for the significant other). Additionally, promote products that simplify daily chores to free up more quality time for partners to strengthen their bond.
Giving Hearts Day
Focus on charity and corporate social responsibility. Announce that a percentage of today’s sales will go to a specific cause, encouraging “guilt-free” shopping.
Laugh and Get Rich Day
The philosophy of this day is simple: laughter is an asset. It boosts mood, reduces stress, and strengthens the immune system. It makes us rich because health is wealth. Furthermore, laughter enriches professional life: happy employees are more productive and liked by colleagues.
Email Ideas
- Streaming Services: Curate a “Must-Watch Comedies” list.
- Bookstores: Feature books with sharp wit and brilliant humor.
- Retailers: Showcase “Gifts that Bring a Smile,” including apparel with funny prints or quirky office gadgets.
Propose Day
A high-stakes day for jewelry and travel brands. Share “Top 5 Destination Proposal” ideas or a guide on choosing the perfect engagement ring.
February 9th
Pizza Day
Pizza is a universal language. Even if you don’t sell food, you can use this day to create a “delicious” connection.
Email Ideas
Online Education: Send a curated list of movies or books where characters order pizza. Suggest watching them in the original language to turn entertainment into a learning tool.
Cooking Courses: Offer a selection of the best pizza recipes or a discount on a “Dough Masterclass.”
Retail/Clothing: Highlight items with food-themed prints or launch a “Pizza Party” bundle (cozy socks + oversized t-shirt).
Travel Agencies: Share a guide on where to find the best pizza in Naples and offer a “Taste of Italy” tour package.
Food Delivery: Launch a “Buy 1 Get 1 Free” promotion or a special “Pizza with everything except anchovies” combo.
Clean Out Your Computer Day
A dream for SaaS and IT services. Offer a “Spring Cleaning” checklist for digital files or promote your software’s optimization features.
Chocolate Day
Sweeten the deal. Offer a “delicious” discount code (e.g., CHOCO20) or share a blog post about the benefits of dark chocolate for focus.
Read in the Bathtub Day
A surprisingly effective holiday for driving incremental sales.
Ideal for beauty brands and bookstores.
Email Ideas
Beauty/Cosmetics: Curate a “Self-Care Soak” kit with bath salts, oils, and candles for a perfect evening.
Bookstores: Send a selection of captivating audiobooks or “water-resistant” e-books perfect for a long soak.
February 10th
Safer Internet Day
Observed on the second Tuesday of February and falls on the 10th in 2026. The goal is to inform people about the responsible and secure use of the Internet.
Ideal for any online business.
Email Ideas
Informational: Educate your readers about digital hygiene and how to use the internet safely.
Trust Building: Explain why working with you online is safe and how you protect your customers’ data.
All the News That’s Fit to Print Day
A nod to journalism. Agencies can share a “Monthly Digest” of the most important industry news, filtered for relevance and brevity.
Flannel Day
Classic retail hook. Promote your flannel shirt collection as the ultimate “work-from-home” or “weekend-getaway” uniform.
Global Movie Day
A cinematic hook to turn subscribers into viewers (and buyers). Use this day to bridge the gap between entertainment and your product.
Ideal for: EdTech, online cinemas, bookstores, food delivery, and fashion/jewelry retail.
Email Ideas
Clothing Stores: Curate “Get the Look” collections. Showcase outfits inspired by iconic characters from trending TV shows or classic cinema. It’s a perfect way to help subscribers bring their favorite on-screen style into their everyday wardrobe.
Jewelry Stores: Send a “Cinematic Sparkle” digest. Feature pieces that resemble famous movie jewelry or suggest accessories to complete a “red carpet” look for a night out.
Online Education & Language Schools: Send a selection of iconic movie scenes in their original language. Use them as a “mini-lesson” to break down idioms or cultural nuances.
Bookstores: Create a “Better than the Movie” collection. Feature books that have been adapted for the screen, encouraging readers to discover the original story.
Online Cinemas: Launch a “Predict the Winners” survey. Ask subscribers to vote for their favorites and reward participants with a movie-night discount.
Food Delivery: Promote “The Ultimate Watch-Party Kit.” Curate a selection of snacks or cozy home essentials to help customers create a theater experience at home.
February 11th
Don’t Cry Over Spilled Milk Day
A day to focus on resilience and future opportunities rather than past mistakes. It’s the perfect hook for brands that promote self-growth or “smart” indulgence.
Ideal for: EdTech, bookstores, wellness services, and retail.
Email Ideas
Psychologists & Coaches: Send a “Moving Forward” guide. Share a brief, practical technique for letting go of past setbacks and focusing on current goals. Position your services as a tool for emotional resilience.
Bookstores: Curate a selection of Self-Development and Psychology titles. Focus on themes like mindfulness, productivity, and overcoming the “fear of missing out” (FOMO).
Retail & SaaS: Use the “Don’t Regret It Later” angle. Instead of aggressive FOMO, offer a “Plan Ahead” incentive. Suggest that subscribers grab what they need now so they don’t have to “cry over a missed opportunity” when the promotion ends.
Online Education: Address the “I should have started sooner” feeling. Encourage subscribers to stop regretting lost time and start their learning journey today with a special welcome offer.
Latte Day
Perfect for coffee shops or office supplies. Offer a “Coffee Break” discount or a guide to making the perfect latte at home.
Make a Friend Day
Focus on community. Encourage your subscribers to “refer a friend” for a mutual reward, turning customers into brand ambassadors.
Promise Day
Reiterate your brand’s promises. Highlight your “Money-Back Guarantee,” fast shipping promise, or commitment to quality.
Man Day
An early start for men’s gift ideas. Highlight grooming kits, gadgets, or apparel that every man would appreciate.
February 12th
Darwin Day
Focus on evolution and progress. SaaS companies can show how their product has evolved over the years through a “Then vs. Now” visual.
Hug Day
A warm, fuzzy holiday. Send a “Virtual Hug” in the form of a small gift or a heartwarming story about your brand’s impact.
Mother’s Day
Send a dedicated gift guide for moms.
Ideal for: Jewelry, flower delivery, cosmetics, and home goods.
Email Ideas
Retail & Jewelry: Launch a Mother’s Day collection. Encourage subscribers to choose a thoughtful gift.
Flower & Gift Delivery: Send a “Don’t Forget” reminder. Use this day to collect “reminder dates” from your subscribers (using an email survey) so you can notify them exactly when it’s time to send flowers.
February 13th
Galentine’s Day
Celebrate female friendships. Promote “Buy Two, Get One” deals so friends can shop together, or host a Galentine’s giveaway on social media.
Dream Your Sweet Day
Dreamy vibes for furniture or bedding stores. Promote products that guarantee a good night’s sleep or help subscribers visualize their future goals.
Employee Legal Awareness Day
A niche but vital topic for B2B. Share a checklist of essential legal rights every employee should know, positioning yourself as an authority.
Self-Love Day
Shift the focus from “couples” to “self.” Encourage subscribers to buy themselves a gift they’ve been eyeing as an act of self-appreciation.
Internet Friends Day
Perfect for apps and digital services. Celebrate the connections made online and offer a discount for users to “gift” a premium feature to their online bestie.
World Radio Day
Audio-centric content. Share your brand’s favorite podcast episodes or create a “Focus” playlist on Spotify for your subscribers.
Natural Day
Focus on sustainability and “clean” beauty. Highlight products with 100% natural ingredients or share your brand’s eco-friendly initiatives.
February 14th
Valentine’s Day
This day is a major driver of demand across nearly every industry. We recommend building a dedicated marketing strategy for this occasion. Ideally, your campaign should start two weeks in advance. For a deep dive into segmentation and strategy phases, refer to our comprehensive guide.
International Book Giving Day
If you want to skip the romantic narrative, pivot to the love of reading. Give your customer a book (e.g., an e-book) with their order.
Library Lover’s Day
An excellent alternative to Valentine’s Day for those who value knowledge.
Ideal for: Libraries, bookstores, and EdTech platforms.
Email Ideas: Invite readers to spend the evening with a great book under the slogan “Blind Date with a Book.”
Madly in Love with Me Day
This is a powerful alternative to the traditional romantic narrative. It focuses on self-care and empowerment.
Email Ideas
Online Education: Offer your most inspiring self-development courses at a special “Self-Love” price.
Food Delivery: Promote “Solo Feast” packages. Encourage subscribers to treat themselves to a gourmet dinner and a movie.
Online Shops: Send a campaign focused on “Treat Yourself” looks. Highlight skincare, luxury loungewear, or jewelry that celebrates personal milestones.
Travel Agencies: Suggest “Solo Escape” weekend trips. Use data from past trips to offer a personalized “Self-Discovery” itinerary.
February 15th
Love Reset Day
Celebrated the day after Valentine’s Day, this is a time for reality checks and self-discovery. It’s an opportunity to evaluate relationships and pivot toward self-love and sustainable connections.
Email Ideas
Relationship Coaches/EdTech: Offer a “Relationship Audit” checklist or a mini-course on emotional intelligence.
Wellness Brands: Send a “Post-Valentine Reset” guide focusing on meditation and solo-wellness routines.
February 16th
Family Day
A warm hook for brands to promote “Family Bundle” deals or share tips on how to spend quality time together without screens.
Innovation Day
This infopod is perfect for announcing a product launch or sharing a story about industry breakthroughs. The key is to keep the topic relevant to your audience’s interests.
February 17th
Random Act of Kindness Day
Brand reputation is everything. Today’s consumers choose brands with a heart and a story. This is your chance to step beyond selling and show your social impact.
Ideal for all business niches.
Email Ideas
Social Responsibility: Launch a charity drive. Donate a portion of today’s sales or your team’s time to a cause, and invite your subscribers to join the movement.
Customer Appreciation: Make a kind gesture toward your audience. Send an unexpected gift, an exclusive resource, or host a free community event.
Café au Lait Day
Perfect for coffee shops or lifestyle brands. Share a “pro-tip” on how to achieve the perfect milk-to-coffee ratio at home or offer a “Buy One, Get One” coupon for their morning brew.
February 18th
Thumb Appreciation Day
A quirky hook for mobile app developers or stores. Remind users that your interface is “thumb-friendly” and easy to navigate, or offer a “Mobile-Only” discount to celebrate the thumbs that do all the scrolling.
February 19th
Prevent Plagiarism Day
Good for EdTech and creative agencies. Share tools and tips for protecting intellectual property or discuss the importance of authenticity in a world of AI-generated content.
February 20th
National Cherry Pie Day
A cozy, nostalgic holiday that works perfectly for visual storytelling. Get your forks ready to devour this delicious dessert in all its forms — homemade or store-bought, everything is better with pie! (As Dean Winchester would say).
Ideal for: Food & beverage, retail, jewelry, and entertainment.
Email Ideas
Food & Grocery: Feature cherry pie ingredients or ready-made bakery selections.
Streaming Services: Curate a list of films about cooking, chefs, or classic comfort food.
Retail/Jewelry: Showcase “cherry-red” accessories or apparel with whimsical food prints.
Comfy Day
The ultimate day for loungewear and home goods brands. Promote “Stay-at-Home” essentials like weighted blankets, scented candles, or oversized hoodies.
Leadership Day
Target B2B and EdTech. Share a list of “Must-Read Books for Future Leaders” or offer a discount on management and soft-skills certifications.
Love Your Pet Day
Ideal for pet shops and vet services.
Email Ideas: Send a curated selection of gourmet treats, durable toys, and wellness supplements to help owners spoil their furry friends.
February 21th
Card Reading Day
A great hook for bookstores or creative services. Share a “Monthly Forecast” for your industry or suggest books that help improve analytical and intuitive thinking.
Language Day
The goal is to promote linguistic and cultural diversity while protecting endangered languages.
Ideal for EdTech, language schools, and bookstores.
Email Ideas
Online Education: Promote a linguistics course or a “Start Learning Today” discount for a new language.
Bookstores: Feature a selection of world literature or classic works in their original languages.
February 22nd
Recreational Sports & Fitness Day
Target fitness brands and health apps. Share a “Quick Weekend Workout” or offer a discount on sportswear to get people moving.
Single Tasking Day
Promote focus in a world of distractions. Share a guide on the “Pomodoro Technique” or suggest products that help users find their “flow state.”
World Thinking Day
Perfect for psychologists, coaches, bookstores, and online education. Use this to encourage deep thought and global awareness among your subscribers.
February 24th
World Bartender Day
It’s not just about drinks; it’s about the art of mixing flavors and creating an atmosphere. This is a brilliant opportunity for food retailers and fashion brands alike.
Ideal for: Food & beverage stores, clothing boutiques, and jewelry brands.
Email Ideas
Grocery & Health Stores: Share recipes for refreshing mocktails and signature smoothies. Promote high-quality juices, exotic fruits, and syrups. It’s a great way to show that a “bartender’s touch” can make healthy drinks feel like a celebration.
Fashion & Jewelry (The Creative Edge): Launch a “Cocktail-Inspired Styles” collection.
Clothing: Create outfits based on the color palettes of famous drinks. For example, a “Cosmopolitan” look with vibrant pink silks, or a “Mojito” aesthetic with fresh mint linens.
Jewelry: Curate a selection of “Metropolitan” style accessories — think deep ruby gemstones and sophisticated silver lines, as if the classic Sims 3 cocktail were transformed into a high-fashion evening look.
Home Decor: Feature elegant glassware, shakers, and serving trays to help subscribers master the art of the “Home Bar” experience.
February 25th
Let’s All Eat Right Day
A perfect fit for food delivery and health niches. Promote your “Healthy Choice” menu or share a 7-day meal plan to help subscribers get back on track with their nutrition goals.
February 26th
Digital Learning Day
Celebrated annually on the last Thursday of February, this day empowers students and educators through technology.
Ideal for: EdTech, software developers, and electronics stores.
Email Ideas
EdTech: Highlight how digital tools make learning effortless. Offer a “24-hour Flash Sale” on digital certifications.
Electronics: Promote “Study-Ready” tech, such as tablets, styluses, or noise-canceling headphones.
Software: Showcase a feature that helps users master your platform faster.
Tell a Fairy Tale Day
Ideal for children’s brands, bookstores, and streaming services.
Email Ideas: Send a “Once Upon a Time” themed email featuring classic stories, bedtime gear, or family-friendly movie marathons.
Letter to an Elder Day
A day of empathy and intergenerational connection. Use this to encourage your audience to slow down and share some warmth with the older generation.
Ideal for stationery stores, bookstores, online services, and gift shops.
Email Ideas
Stationery & Hobby Stores: Offer a free printable letter template or a discount on beautiful paper and envelopes. Encourage subscribers to experience the “magic of a handwritten message.”
Services for Younger Audiences (Gen Z/Millennials): Appeal to their values. Suggest sending a “digital-to-physical” surprise for their grandparents — for example, a photo book or a curated gift box.
General Retail: Position your products as “Thoughtful Gifts for Elders.” Create a gift guide specifically for the older generation (cozy home essentials, health & wellness kits, or classic books) to help subscribers show they care.
Universal: Launch a charity initiative. Partner with a local foundation and tell your subscribers how a simple digital message or a small donation can brighten an elderly person’s day.
February 27th
Protein Day
Target health-conscious audiences. Feature high-protein recipes, snacks, or supplements to fuel their active lifestyles.
Strawberry Day
A fresh, visual holiday. Retailers can highlight strawberry-scented beauty products, while food brands can share recipes for spring-inspired desserts.
No Brainer Day
Modern life is often a mess of multitasking and high stress. But trying to do everything at once leads to burnout. To get more done, you actually need to slow down.
Ideal for any business niche, especially wellness and retreat centers.
Email Ideas
Digital Detox: Encourage subscribers to unplug and slow down. Share a “Simple Choices” product selection that requires zero decision-making stress.
Productivity: Share tips on effective task delegation so your subscribers can find more time for actual rest.
February 28th
The Big Breakfast Day
A massive opportunity for the food industry. Promote your hearty breakfast menus or “Breakfast in Bed” delivery kits for the perfect weekend treat.
Floral Design Day
Perfect for home decor and creative workshops. Share a guide on “How to style a bouquet” or promote floral-patterned items to welcome the upcoming spring.
There are many holidays ahead and reasons to write to your subscribers. Make a list of the most suitable ones for your business. For example, if you run a clothing store, Wear Red Day or Sweater Day are excellent pretexts for sending targeted offers.
By taking a creative approach, you’ll unlock more opportunities to boost engagement and increase sales.
Check out our March content guide to start planning your spring campaigns in advance.