To ensure your email campaigns are on target, you need to know your audience and offer subscribers exactly what they need. Email surveys are the best tool to achieve this goal. Email surveys are a simple, objective, and effective tool…
November is full of holidays and events. That means there will be a lot of reasons to create interesting and relevant email campaigns for your subscribers. This post will be useful for planning email marketing strategy of any businesses, especially…
Black Friday is the ultimate day for sales and profit across all retail sectors. While it once meant long lines and in-store rushes, today the biggest battles are fought online, with purchases just a few clicks away. Every company strives…
This blog post explores cases where famous brands made mistakes in their email marketing campaigns, but managed to turn the difficult situation around. Based on real case studies from Amazon, Adidas, Pinterest, The New York Times, and others, we have…
In this blog post, we’ll explore why the product access or welcome email is not merely a technical formality, but your most undervalued marketing asset. Your customer has just made a purchase. They have bought into your product, navigated the…