Glossary

A

A/B Testing
Above the Fold
Address Book
Affiliate Marketing
AI (Artificial Intelligence) in Email
Alt Text
Analytics
API (Application Programming Interface)
Architecture
Attachment
Automations
Auto-Responder

B

BB (Business to Business)
BC (Business to Consumer)
Behavioral Email
Blacklist
Blocklist
Bounce Rate
Brand Consistency
Browser Compatibility
Bulk Email
Bulk Mail
Buyer’s Journey

C

Call to Action (CTA)
Campaign
Campaign Analytics
Campaign Monitoring
CAN-SPAM Act
CASL (Canadian Anti-Spam Law)
Churn Rate
Click-Through Rate (CTR)
Cold Email
Confirmation Email
Consent Management
Contextual Email
Conversion Path
Conversion Rate
Cookie Policy
Creative Brief
CRM (Customer Relationship Management)
Cross-Sell
Customer Feedback
Customer Journey

D

Dark Mode Email Design
Data Encryption
Data Segmentation
Dedicated IP Address
Deliverability
Deliverability Rate
Deliverability Testing
Demographic Segmentation
Digital Marketing
DKIM (DomainKeys Identified Mail)
Double Opt-In
Drip Campaign
Dwell Time
Dynamic Content
Dynamic Segmentation

E

Email Automation
Email Bounce Analysis
Email Client
Email List
Email Marketing Software
Email Newsletter
Email Service Provider (ESP)
Embedded Images
Engagement Rate
Ethical Email Practices

F

Form Validation
Forward Rate

G

GDPR (General Data Protection Regulation)
Geotargeting

H

Hard Bounce
Header
Header Image
HTML Email
Hybrid Email
Hyperlink
Hyper-Personalization

I

Image Blocking
Inactive Subscriber
Inbound Marketing
Inbox
Industry Benchmark
Interactive Email
IP Warmup

K

Key Performance Indicator (KPI)

L

Landing Page
Lead Capture
Lead Conversion
Lead Magnet
Lead Nurturing
Lead Scoring
Legal Compliance
Lifecycle Email
List Growth
List Hygiene
List Management
List Segmentation
Loyalty Program

M

Mail Merge
Mailing List
Marketing Automation
Member Sign-Up
Metric
Micro-Segmentation
Mobile Optimization
Mobile-Friendly Email
Multi-Part MIME
Multivariate Testing

N

Newsletter
Non-Responder
Nurture Campaign

O

Omnichannel Marketing
Onboarding Email
Open Rate
Opt-In
Opt-In List
Opt-Out

P

Permission-Based Marketing
Personalization
Phishing
Plain Text Email
Predictive Analytics
Preview Text
Privacy Compliance
Privacy Policy
Progressive Profiling
Promotional Email
Purchase Funnel

R

Rate Limit
Rate of Return
Reader Analytics
Real-Time Personalization
Re-engagement Campaign
Relevance
Reply Rate
Responsive Design
Retargeting
Return on Investment (ROI)
Revenue Attribution

S

Sales Funnel
Segmentation Criteria
Sender Authentication
Sender Policy Framework (SPF)
Sender Reputation
Sender Score
Sentiment Analysis
Share Rate
Single Opt-In
Social Proof
Soft Bounce
Spam
Spam Complaint Rate
Spam Filter
Spam Score
Split Testing
Static Content
Subject Line
Subject Line Testing
Subscriber
Subscriber Acquisition
Subscriber Bounce
Subscriber Retention
Subscriber Segmentation
Subscription Form
Suppression File
Suppression List

T

Target Audience
Targeted Campaign
Template
Test Email
Test Group
Throttling
Time-Sensitive Email
Touchpoint
Transaction Conversion Rate
Transactional Email
Trigger Email
Triggered Email

U

Unengaged Contact
Unsubscribe
Unsubscribe Confirmation
Unsubscribe Link
Unsubscribe Rate
URL
User Behavior
User Engagement
UX (User Experience)

V

Vanity Metrics
Video Email
View Rate
Viral Email

W

Welcome Email
Whitelist
Win-Back Campaign
Workflow
Workflow Automation

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